Flexible pricing with price rules

Hi everyone, I'm Michael. Today, Minh and I are going to show you price rules, a brand new capability in the ROLLER platform to help you fill your venue without extra admin.

We often talk about pricing as one of the most powerful levers you have as an operator. The right strategy helps you balance two things that matter most: keeping your venue full and growing your revenue.

Price rules are built around three simple but powerful use cases.

Quantity-based rules incentivize bigger group bookings, which not only drive attendance but also increase overall transaction values.

Time-based rules help you balance demand, fuel quiet sessions, and maximize revenue during peak periods.

And early bird rules shift demand earlier, rewarding guests who book in advance, which gives you more predictability, brings revenue forward, and makes resource planning easier.

A pricing strategy that's easy as one, two, three. We call price rules your quite achiever always working in the background to keep your venue buzzing, boost revenue, and free up your team. Let's walk through what it looks like in practice. Think about a night when a whole group of friends want to book a session.

With price rules, you set a quantity-based rule once and it flexes the price automatically. For example, keep standard pricing for smaller groups then offer a discount for five tickets and an even bigger one for seven. Guests see the savings instantly in the checkout, encouraging them to add more tickets and complete the booking.

How good is that? It's so intuitive to set up. The result is more large group bookings, more guests through the door. You're in full control of the rules and pricing, but now it's completely scalable.

That's how you can bring in more groups. But another big challenge operators tell us about is feeling quieter off peak sessions.

Every operator I spoke to told me the same. They know the frustration of off-peak times. Saturday sell themselves, but weekday mornings? Not so much. Lower attendance means empty sessions.

With time-based price rules, you can automatically lower the price during those sessions, giving guests a reason to convert and making sure those quieter periods don't go to waste.

This way, you level out demand across the week, keep your venue busier overall, and unlock revenue that could have been left on the table.

And we can't forget our third rule, early bird pricing. You can use this to attract and reward guests who book in advance. Let's imagine a guest is looking for fun activities a week ahead of their holiday.

Right there in checkout, the guests can see the incentive to book early. And the best part is that once the price rules are set, they run automatically. No tinkering, no daily updates, just pricing that adapts as your business needs it to.

And if you are a franchise or have multiple locations, you can also roll out the rules across your venues with ROLLER HQ.

So that's price rules.

Pricing that works in the background so you don't have to.

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