Channel management

Hi everyone, I'm Brett Sheridan, a former operator and field general manager here at ROLLER. Today, we're taking a look at channel management, a new capability designed to help you get discovered by more guests with a lot less effort.

So here's the challenge. When people are looking for something to do, they don't always start by landing directly on your website. They're searching online and Google Things to do is one of the easiest ways for guests to find and then book attractions.

That's great Sam for venues that rely on those local communities.

And if your venue relies on domestic and international tourists, marketplaces like Viator, TripAdvisor, Get Your Guide and Klook are where they're searching.

They're reading reviews, they're comparing options and deciding what to book. These online travel agents are one of the most powerful levers to extend the exposure of your attraction and get those out of town guests coming through your door.

If you're not meeting guests where they are, you're probably missing out on bookings.

And right now, listing your experiences on those platforms takes time. You're left updating pricing schedules and availability manually across multiple sites.

That creates a huge amount of risk: double bookings, incorrect info and missed sales. I've been on the receiving end of these headaches and I know how frustrating it can be.

And that's exactly why we're investing in native integrations with distribution channels. It keeps your listings, availability and pricing in sync across leading marketplaces and all in real time.

Let's take a look at how this works in practice. So you want to start to connect your venue to Google Things to do. If you already have a Google Business Profile, getting started is easy.

Once you're set up, your experiences are live and accurate on Google, right where guests are already searching. It's free to list, and with channel management, you have full control over how your experiences appear to guests.

That visibility is huge. It's both a marketing tool and an acquisition tool.

It puts you right in front of local families searching for something to do this weekend.

Now that example is great for local discovery, Sam, but what if you're running a larger venue and want to also attract out of town visitors?

Great question. So imagine you're running a larger venue and your target market includes tourists or travelers, and you want to drive bookings through global OTAs like Viator and Get Your Guide.

With channel management, those listings, they're updated automatically. Pricing, capacity, availability. So no matter how many channels you're on, you don't have to worry about double handling things.

And the best part are that those bookings from multiple platforms flow straight into ROLLER.

That means your inventory and reports are always up to date, giving you a clear picture of performance across every single channel. You can see which platforms drive the most value and you can manage it all from one place. How good is that?

So that's channel management.

It's about making your venue discoverable where your guests are already searching and keeping everything in sync automatically.

I can't wait to see how our operators use these channels to drive incremental revenue, save time and grow their venues as we continue to expand what's possible.